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| MMM 2012: It's a fact! |
Let's do a little test...
Test of American and post-USSR pop culture
How many of the following do you know?
Well, how did you do?
If you could correctly identify the first two as tasty chocolate candies and a hooligan (that's what my Russian textbook claimed in the chapter titled "Professions"), congrats. You are an American pop culture expert!
Did you have trouble with the third one, MMM? This was the post-Soviet Union question. It's not 3M, the scotch tape company. It was- and is?- a massive Ponzi scheme of sorts, operating first in the USSR, later getting shut down by the Russian government, and then popping up again in 2011 and yet again in 2012.
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| "Don't miss your chance!" "100% a month" "It's back, everything is like it was in 1994!" |
Check out the front page of this Ukrainian newspaper from last fall:
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| "We got cheated again" "New Mavrodi pyramid has started falling apart; people are complaining that they're not getting their money" "Investors shared how they got involved in the scheme, however Mavrodi stated that 'everyone is getting paid, all accusations are a lie.' " |
Since I'm not a professional historian, I'm going to give you the edited-for-excitement, colorful version of the story... which actually isn't that far from the truth.
1. A man named Sergei Mavrodi starts a company called MMM.
2. After the USSR disbands, he turns start airing alluring "get rich!!" tv commercials.
3. These commercials become a MEGA HIT. Everyone is following the protagonist, a folk hero named Golubkov who first buys a pair of boots for his wife before going on to buy a fur coat, furniture, a car, a house... The fourth commercial shows the hero talking with his tattooed, vodka-drinking older brother. They eat pickles and talk about making money honestly. And after that- after that they go to America, see the sights, and share their impressions of 90's America: "The beer is excellent, but our vodka is better!" "They have a nice system, but ours is better." Soon a Mexican telenovela star is hired and starts showing up in the commercials, speaking Spanish and dancing with the now-respectable older brother. Anyways, the plot just gets better and better. You can
watch for yourself!
4. Everyone and their grandmother and their second cousin twice-removed starts buying MMM shares. The first people do, of course, make money, which fuels the fire. According to my local sources, MMM starts counting money by rooms: one room of money, two rooms of money, etc.
5. The pyramid starts to collapse, thousands of people begin clamoring for blood. 1994: The government shuts down MMM for tax evasion. 1996: Mavrodi becomes a politician and tries to run for president of Russia. 1997: MMM declares bankruptcy. Mavrodi escapes! Leaves the country. 2003: Mavrodi is arrested. He is given three years to review the charges against him. 2007: Mavrodi is convicted of fraud. Four and a half year sentence. However, he's released almost immediately for time served in custody.
And that brings us up to now. If you were Sergei Mavrodi and found yourself looking for work in the year 2011, what would you do?